Measuring SMS Delivery & its Importance

 Measuring the delivery of SMS messages is important because it allows you to track the effectiveness of your SMS campaigns and ensure that your messages are being delivered to your intended recipients. There are several key metrics that you can use to measure SMS delivery, including: Delivery rate: This is the percentage of SMS messages that are successfully delivered to the intended recipients. A high delivery rate indicates that your messages are being delivered as intended, while a low delivery rate may indicate that there are issues with your SMS delivery. Delivery time: This is the amount of time it takes for an SMS message to be delivered to the intended recipient. A shorter delivery time is generally preferred, as it means that your messages are being delivered more quickly. Bounce rate: This is the percentage of SMS messages that are not delivered due to issues with the recipient's phone number or other factors. A high bounce rate may indicate that you are using outdated